Pokemon GOhas had a big impact on the scene formobile games, but the augmented reality that brings the game to life may also be changing the world of theater as well. Niantic has announced a partnership with an immersive theater company called Punchdrunk, bringing the mobile game’s augmented reality to theatrical performances in real world.
Niantic has brought games likePokemon GOto new heights, and more is rumored to be on the way with aPremier Cuppotentially being added. The mobile game has brought Pokemon out out of traditional gaming consoles and into the real world where players can interact with their favorite creatures as they go about their normal day. Now, the technology ofPokemon GOmay be redefining theater as people know it as well.
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Niantic released a press statement telling the company’s fans that it would be partnering with the Punchdrunk theater company to create more immersive experiences come to life on the stage. According to the announcement on Niantic’s blog, these two companies will be working together on multiple projects to reinvent storytelling and push the bounds of interactive entertainment. While neither company aren’t saying any specifics on what these projects will entail, the press release mentioned that they will be usingaugmented realityto create a narrative that will be like walking into a video game.
Punchdrunk has proclaimed that the company is excited to work withNianticto take the sense of adventure that players find in video games and take it to the real world. In tearing down these walls, the artistic director of the theater group says that they can create a world that becomes a stage for everyone involved in the story. The prompt of this artistic journey is the question “What if we were the lead characters in an epic adventure movie?” and this collaboration aims to pull the audience into the performance using augmented reality to find the answer.
While fans can’t be sure exactly what to expect from this new collaboration, Niantic is reminding fans of the mobile gameCatan: World Explorerswill be coming to the market soon. The augmented reality company is still showing players that it’ll be continuing to create these popular games while expanding its horizons.
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